George Petrakos

Performance Consultant | Leadership, Teams & Motivation

Base
West Midlands, London, Essex

Specialisms
Leadership and Team Development, Human Performance Strategy, Motivational Environments, Team Connection and Belonging, High-Performance Diagnostics & Insights


  • Helping leaders and teams improve performance and retention by shaping environments where people genuinely want to give their best.

  • Combining a deep understanding of human motivation, practical experience from elite sport, and evidence-led diagnostics to pinpoint gaps and create meaningful interventions.

  • Working work directly with leadership groups and individuals to strengthen performance processes.

  • 17-years leading culture development in Elite Sport provides fantastic knowledge of group connection, belonging, and more to love than just a job title.

  • Translating on-field performance skills, such as deep focus, emotional regulation, and adaptability, to moder-day workplaces and contexts.

ICF-accredited coach with extensive experience in elite sport and high-performance environments. My approach blends self-determination theory, insights-driven diagnostics, and real-world coaching to help leaders embed sustainable change.

Recent projects include –

  • Designing and delivering a performance development programme for a fast-growing Medical Technology commercial team.

  • Executive team development for LinkedIn Talent Solutions, enabling leaders to improve decision-making strategy and performance.

  • Development of leadership and team performance programmes for University of Aston and BTL Ireland, linking human motivation to measurable retention and performance outcomes.

  • Development of a bespoke Performance Experience Diagnostic to measure the internal motivation and effort of high-performance teams.

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